COVER AMA21 2024
	FRONT MATTER AMA21 2024
	MANAGING METAVERSE COMPLEXITIES IN TOURISM Teresa Dieguez and Conceição Castro
	CRITICAL FACTORS FOR DATA MARKETPLACECOMMERCIALIZATION: A QUALITATIVE STUDY Marija Radic and Philipp Herrmann
	PREPARING FOR INDUSTRY 4.0: STUDENT INSIGHTS ON DIGITAL SKILLS AND CHANGE Teresa Dieguez and Conceição Castro
	THE RELATIONSHIP BETWEEN DIGITAL TRANSFORMATION AND FRUGAL INNOVATION IN EMERGING MARKETS FROM THE PERSPECTIVE OF HEALTH TECHS Cristine Hermann Nodari, Moema Pereira Nunes and Juliana Bondan
	DIGITAL MARKETING INNOVATIONS: TRANSFORMING CUSTOMER ENGAGEMENT AND STRATEGY Abdellatif Maniali and Mohamed Jallal El Adnani
	DIGITAL SUPPLY CHAIN TWIN Gökhan Cenk, Jonas Andersson and Tobias Engel
	EVALUATE THE IMPACT OF SOCIAL VALUE CO-CREATION CAPABILITIES ON THE SCALABILITY OF SOCIAL BUSINESSES Serje Schmidt, Paola Schmitt Figueiró and Cristine Hermann Nodari
	THE CHALLENGES OF DIGITAL INCLUSION IN DISTANCE EDUCATION: ADDRESSING INEQUALITIES IN ACCESS TO TECHNOLOGY Yassine Hadj Sadek and Adil Boulahoual
	EVALUATION OF DISTANCE EDUCATION: BIBLIOMETRIC ANALYSIS FROM 2019 TO 2024 Michele Pignatari de Mello
	A NEW PROPOSAL FOR CRYPTOCURRENCY TAXONOMY: DEFINING LAYERS AND DIMENSIONS THROUGH THEIR INTRINSIC VARIABLES Jeferson de Carvalho Gomes and Paulo Vitor Jordão da Gama Silva
	ENTREPRENEURSHIP IN SMES: DRIVING INNOVATIONAND ECONOMIC GROWTH Abdennacer Lacheguer and Mohcine Bakhat
	EXPLORING THE IMPACT OF DIETARIAN IDENTITY ON CONSUMER ATTITUDE AND PURCHASE INTENTION Ana Hungara and Helena Nobre
	BRAND EQUITY AND CRISES: HOW BRAND COMMUNICATION BASED ON FUNCTIONAL AND EMOTIONAL RESONANCE AFFECTS CONSUMER ATTITUDE TOWARDS NEGATIVE NEWS Guilherme Keity Nakagawa, Edson Crescitelli and Maria Carolina Cavalcante Dias

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