Title:	EVALUATE THE IMPACT OF SOCIAL VALUE CO-CREATION CAPABILITIES ON THE SCALABILITY OF SOCIAL BUSINESSES
Author(s):	Serje Schmidt, Paola Schmitt Figueiró and Cristine Hermann Nodari
ISBN:	978-989-8704-63-4
Editors:	Adriana Backx Noronha Viana and Pedro Isaías
Year:	2024
Edition:	Single
Keywords:	Social Value Co-Creation, Empathetic Dialogue, Social Commitment, Social Bricolage, Social Impact
Type:	Regulars
First Page:	39
Last Page:	44
Language:	English
Cover:
Full Contents:	click to dowload
Paper Abstract:	This article aims to evaluate the impact of social value co-creation capabilities on the scalability of social businesses. The integration of social entrepreneurship skills with the principles of value co-creation supports a preliminary attempt to synthesize social value co-creation (SVCC) into three capabilities: (i) Empathetic Dialogue (ED), (ii) Social Commitment (SC), and (iii) Social Bricolage (SB). Data collection was constituted as a survey based on previously validated scales. ED and SC were based on the scale from Hockerts (2017). The scale for SB was based on Steffens and Senyard (2009), also later used by Bacq et al. (2015). The dependent variable, Scaling of Social Impact (SI) was based on Bacq et al. (2015). Data collection was performed during 2024. The analysis was performed using PLS-SEM with SmartPLS 4.0 (Ringle et al., 2022). The explanatory power of the model, measured by R2 indicated that 63.1% of the variance of SI can be explained by the variances of ED, SC and SB. This means that the variables included in this model explains most of the scalability of social businesses, indicating its theoretical relevance. The results of the direct relationships indicate that ED and SB significantly and positively influence SI (?= 0.242; p= 0.004 and ?= 0.494; p = 0.000, respectively). SC, however, does not significantly influence social impact. About moderation effects, firm size positively moderates the relationship between ED and SI (?= 0.212; p=0.021). In other words, the larger the firm, the stronger the effect of ED on SI. Although with borderline significance, firm size negatively moderates the relationship between SB and SI (?= -0.158; p=0.055). That is, the larger the firm, the weaker the effect of SB on SI. Firm size has no effect on the relationship between SC and SI. Firm age, on the other hand, does not moderate the relationship between ED, SC, and SB on SI. The study contributes theoretically, in the sense of complementing the concept of value co-creation with the social dimension and strengthening entrepreneurial capabilities, emphasizing its implications for the relationship between actors in the service ecosystem.
	Go Back