COVER AMA21 2025
	FRONT MATTER AMA21 2025
	FACTORS INFLUENCING THE CONTINUED USAGE INTENTION OF ABC MERCHANT APPLICATION AMONG MSMES: A UTAUT2 MODEL APPROACH (STUDY AT BANK ABC AREA KUDUS) Arif Iman Sentosa and Indrawati
	RESEARCH ON THE CONSTRUCTION OF AI INTELLIGENT DRIVING SUPERVISION SYSTEM STANDARD SYSTEM FOR NEW ENERGY ULTRA-HIGH PERFORMANCE VEHICLES FROM THE PERSPECTIVE OF SAFETY Tzu-Hao Wang, Minyi Fan, Minling Chen, Yue Gao, Yinghua Yang, Yaxin Wang and Yulin Chen
	ANALYSIS OF THE IMPACT OF LOCAL DIGITAL INFLUENCERS ON SALES AND SOCIAL MEDIA ENGAGEMENT FOR A SMALL ELECTRONICS ACCESSORIES STORE Janaína Terras Cesconetto and Ciro Antonio Fernandes
	ARE COMPANIES CARRYING OUT R&D ALONE? EXPLORING ORGANISED BUSINESS INVESTMENT IN INDIVIDUAL R&D Kenzo Klein and Jorge Antunes
	PERCEIVED IMPACT OF FINTECH PAYMENT PLATFORM ADOPTION ON THE COST EFFICIENCY OF SAVINGS AND LOANS COMPANIES IN GHANA Ofori Yaw Owusu and Dadson Awunyo-Vitor
	MANAGEMENT SKILLS TRAINING AND THE PROXEMIC ENVIRONMENT OF EDUCATIONAL COMMUNICATION Pawel Tadeusz Kazibudzki
	BALANCING INNOVATION AND INTEGRITY: FACULTY PERCEPTIONS OF AI AND GENERATIVE AI IN ASSESSMENT Carla Santos Pereira, Fernando Moreira, Carla Lobo and Mónica Azevedo
	FOSTERING SUSTAINABILITY: OPEN SOCIAL INNOVATION AS A CATALYST FOR CIRCULAR ECONOMY Melissa Vasi
	CRITICAL ANALYSIS OF THE BRAZILIAN NATIONAL DIGITAL EDUCATION POLICY (PNED) IN THE CONTEXT OF DIGITAL TRANSFORMATION Michele Pignatari de Mello and Adriana Backx Noronha Viana
	FACTORS INFLUENCING CUSTOMER SATISFACTION WITH FINTECH PAYMENT PLATFORMS IN SAVINGS AND LOANS COMPANIES IN GHANA Ofori Yaw Owusu and Dadson Awunyo-Vitor
	EVALUATING SMARTNESS AND SUSTAINABILITY IN GLOBAL SOUTH CITIES Daielly Melina Nassif Mantovani, Adriana Backx Noronha Viana and Flávio Hourneaux Jr.
	FROM MINTZBERG'S CRITIQUE TO CONTEMPORARY PRACTICE: THIRTY YEARS OF STRATEGIC THINKING AMID COMPLEXITY, ACTION AND ADAPTATION João N. Roncati
	EXPLORING CORPORATE COMMUNICATION MANAGEMENT THROUGH CUSTOMER RELATIONS FROM THE MANAGERS' PERSPECTIVE Lide Baz, Izaskun Agirre-Aramburu and Garazi Azanza

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