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Title:
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TAFE TO AMERICAN UNIVERSITY: A FUTURISTIC EXERCISE IN EDUCATIONAL PLANNING |
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Author(s):
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Valeri Chukhlomin |
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ISBN:
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978-972-8939-78-6 |
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Editors:
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Piet Kommers, Tomayess Issa and Pedro Isaías |
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Year:
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2012 |
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Edition:
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Single |
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Keywords:
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International branding, TAFE degree, American, alliance |
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Type:
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Short Paper |
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First Page:
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97 |
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Last Page:
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100 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The introduction of TAFE higher education (HE) degrees in Australia has sparked discussion on their international competitiveness and marketability. As TAFE HE degrees are generally perceived as being lower-ranking than Australian university degrees, marketing them internationally may be challenging. The article proposes that strategic alliance with a brand name American university can be a highly effective vehicle for a TAFE institute to market its HE degree programs internationally. |
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