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Title:
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NARB-BASED ANALYSIS OF TWEETS RELATED TO UNITED AIRLINES CONTROVERSY: LEARNING BEYOND THE MEDIA |
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Author(s):
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Ananda Mitra |
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ISBN:
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978-989-8533-68-5 |
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Editors:
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Demetrios G. Sampson, J. Michael Spector, Dirk Ifenthaler and Pedro Isaías |
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Year:
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2017 |
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Edition:
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Single |
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Keywords:
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Narb; discourse; narrative; analysis, politics, United Airlines, opinion |
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Type:
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Short Paper |
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First Page:
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263 |
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Last Page:
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266 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The use of narrative bits narbs has been discussed as an alternative means of looking at opinions of those who are producing narbs, for instance, in the form of tweets. The American carrier, United Airlines, came under media attention in April 2016 when a passenger was forcibly removed from a flight. This resulted in a spike in tweets around the #unitedairlines and the narrative that emerged from a selection of the tweets demonstrate that there were negative opinions not only about the airlines, but also about the aviation industry and passengers. This analysis demonstrates that it is increasingly important to supplement traditional learning of contemporary affairs with a systematic analysis of narbs that offer alternative perspectives of what the traditional learning offers. |
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