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Title:
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CROWDSOURCING A CASE STUDY |
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Author(s):
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José Manuel Bermejo Ruiz, Carmen de Pablos, Máxima J. López Eguilaz |
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ISBN:
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978-972-8939-46-5 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Crowdsourcing, ROI, R&D, IP transfer, Open Innovation. |
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Type:
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Short Paper |
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First Page:
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493 |
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Last Page:
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496 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This research illustrates the financial impact of virtual communities in companies. The case exposed studies InnoCentive Challenges for open innovation in the research and development department of a large consumer products organization. Users can access to InnoCentives Web community of experts. In this solution, the users Seekers post a problem. The goal is to solicit solutions from the Solver community and choose the one that best fits the criteria set out by the Seeker. If a solution is selected as best by the Seeker, the Solver receives a financial award, which varies per Challenge. The case study was based in the Swedish company Svenska Cellulosa Aktiebolaget (SCA). This is a global consumer goods and paper company that develops, produces and markets Personal Care products, Tissue, Packaging, and Forest Products. The research and development department of the Personal Care division used the InnoCentive Challenges solution to enhance its own open innovation program. Innocentive Challenges enabled to the organization a return on investment (ROI) of 74%, with a payback period of less than three months from the benefits quantified in the study. Other achievements were: Cost savings. Resource savings from a faster research process through open innovation. Access to a diverse network of experts. Fostering a more innovative research culture. Improved ability to frame research problems in all areas of R&D. Smoother IP transfer process. |
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