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Title:
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AN INVESTIGATION INTO THE USE OF THE INTERNET AND E-COMMERCE IN KENYA |
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Author(s):
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Ruth Diko Wario, Theo McDonald |
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ISBN:
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978-972-8939-55-7 |
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Editors:
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Piet Kommers, Ji-ping Zhang, Tomayess Issa and Pedro Isaías |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Internet, E-commerce, Internet and E-commerce use, Demographic Characteristics, Kenya |
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Type:
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Short Paper |
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First Page:
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241 |
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Last Page:
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245 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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E-commerce is one of the principal driving forces of economic development in developed countries. Developing countries, however, are being left out from reaping the benefits of E-commerce. This research was undertaken to investigate the use of the Internet and E-commerce in Kenya, a country with a good level of e-readiness. The goal was to determine whether the Internet is fully accessible to Kenyans and to gain a better understanding of the peoples perceptions towards the use of E-commerce. This will help in the future use of E-commerce and provide some useful information to government policy makers, marketers and web site designers to collaborate and provide applications that are needed to make the Internet more available, affordable and efficient. A structured field study was conducted by sending questionnaires to 600 respondents of whom 67% responded. The results indicated that beside a number of bottlenecks that prevented Kenyans from joining the global E-commerce market, Kenyans have expressed a desire to use E-commerce services more and government need to adopt appropriate policies that promote the use of and investment in the Internet. |
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