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Title:
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A VISUAL T-COMMERCE INTERFACE USING PARALLEL COORDINATES |
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Author(s):
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Diovanni Moraes de Araújo, Nikolas Jorge Santiago Carneiro, Anderson Gregório Marques Soares, Aruanda Simões Gonçalves Meiguins, Bianchi Serique Meiguins |
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ISBN:
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978-972-8939-82-3 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2013 |
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Edition:
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Single |
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Keywords:
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t-commerce, iDTV, Ginga, interactive, visualization, parallel coordinates. |
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Type:
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Full Paper |
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First Page:
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193 |
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Last Page:
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200 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper presents work and research in the Digital TV area, with a focus on t-commerce - Digital television commerce - [Ghisi, 2010]. This paper presents a information visualization prototype to improve the user experience when searching for products that best match their needs. The visualization technique implemented is a modified version of parallel coordinates, adapted to the reality of digital TV applications. The prototype was built over the middleware Ginga® using NCL and Lua. Ginga® is the Brazilian middleware of the Digital TV System (ISDB-TB), developed based in the Japanese middleware, but adapted for the Brazilian context. |
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