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Title:
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YOUNG STUDENTS, ICT AND VIDEO CONTENT: A PILOT LONGITUDINAL FIELD STUDY |
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Author(s):
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Enrico Nicolò, Carla Mazzolini, Bartolomeo Sapio |
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ISBN:
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978-989-8704-11-5 |
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Editors:
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Piet Kommers, Pedro Isaías, Claire Gauzente, Miguel Baptista Nunes, Guo Chao Peng and Mário Macedo |
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Year:
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2014 |
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Edition:
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Single |
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Keywords:
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User experience, user profiles, user expectations, user behaviour, viewing practices, young students, video content, ICT, longitudinal study, KidLab Media |
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Type:
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Full Paper |
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First Page:
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21 |
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Last Page:
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28 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper presents a pilot field research on the user experience of young students with video content accessed via different technologies and devices. Preferences, practices and consumptions by the pupils of a lower secondary school class were observed over a three year time period, in the framework of KidLab Media Research, an innovative approach for field studies on younger generations. The quantitative results of this test research are shown and discussed, pointing out behavioural trends and differences. Emphasis is given to methodology and project verification as well as to the qualitative interpretation of key findings in order to envisage larger longitudinal campaigns. |
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