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Title:
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USABILITY: IMPACT ON E-COMMERCE |
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Author(s):
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Ana Teresa Machado |
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ISBN:
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972-98947-8-7 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2004 |
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Edition:
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Single |
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Keywords:
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e-commerce; web site; usability, metrics; online consumer behavior. |
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Type:
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Poster/Demonstration |
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First Page:
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543 |
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Last Page:
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544 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper addresses the web site usability as a key-issue of the success of e-commerce activities. It has been a major topic of research but still in an emergence phase of discussion and controversial conclusions. Further developments are need in areas like definition of usability metrics and relationship to e-commerce performance. |
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