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Title:
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UNDERSTANDING THE FORMATION OF COMMITMENT IN VIRTUAL COMMUNITIES |
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Author(s):
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Yu-ren Yen |
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ISBN:
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978-972-8924-93-5 |
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Editors:
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Pedro Isaías, Bebo White and Miguel Baptista Nunes |
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Year:
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2009 |
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Edition:
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2 |
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Keywords:
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Affective commitment, continuance commitment, normative commitment, virtual communities, |
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Type:
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Short Paper |
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First Page:
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98 |
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Last Page:
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102 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Beyond the resource-based view of virtual communities, this study proposes a conceptual model based on commitment
theory with extended antecedent variables (relationship benefits, relationship termination costs, share values,
communication and opportunistic behavior) to examine the impact of virtual communities assets on membership
commitments. It seeks to theorize the antecedents of commitments in the VCs and identify how commitment theory can
be adapted in a knowledge sharing environment. Data collected form 363 members of one professional virtual
community provide support for the proposed model. The results help in identifying the decomposed commitment in
virtual communities. |
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