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Title:
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UNDERSTANDING CONSUMER-DRIVEN BUSINESS MODEL FOR MOBILE COMMERCE BASED ON A FUZZY SYNTHETIC EVALUATION METHODOLOGY |
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Author(s):
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J.j. Wang , P. Lei , R.e. Sheriff |
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ISBN:
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978-972-8924-35-5 |
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Editors:
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Piet Kommers (series editors: Piet Kommers, Pedro Isaías and Nian-Shing Chen) |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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Mobile Commerce, Value Chain, Business Model, Decision Making System, Fuzzy Logic. |
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Type:
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Short Paper |
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First Page:
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335 |
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Last Page:
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339 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The rapidly converging technologies of wireless networks and mobile telecommunication systems are leading to a
phenomenal growth of innovative and intelligent mobile applications, generally referred to as M-Commerce (Mobile
Commerce). Mobile operators and handset manufacturers are expecting to utilize these value-added services and device
features to drive new revenues in the telecommunications industry and therefore to deliver sustainable revenues from
consumers. In this situation a viable business model needs to be developed, which rewards all stakeholders in the valuechain.
As M-Commerce is a consumer-centric product, the traditional business model based on the mobile operators
perspective needs re-orienting towards a consumer driven approach. This research study first presents an evaluated
business model for the telecommunications industry, which clearly shows the relationship of each party or stakeholder,
including terminal manufacturer and mobile operator. A Fuzzy Synthetic Evaluation method is then applied to help all
stakeholders understand the customers preference for M-Commerce services. The results are then used to derive
consumer-centric marketing strategies, which can be used to obtain investment return from the consumer. |
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