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Title:
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UA INFORMA CONTRIBUTION TO ATTRACT PROSPECTIVE STUDENTS: AN EXPLORATORY STUDY |
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Author(s):
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Margarida M. Marques and Lúcia Pombo |
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ISBN:
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978-989-8704-40-5 |
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Editors:
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Piet Kommers and Mário Macedo |
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Year:
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2022 |
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Edition:
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Single |
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Keywords:
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Higher Education, Institution Promotion, Open Educational Resources, Outdoor Games, Campus Visit |
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Type:
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Full Paper |
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First Page:
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3 |
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Last Page:
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10 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Student recruitment rates are essential for Higher Education institutions' sustainability. Universities may try to attract prospective students by providing information in their institutional website, advertising or offering campus visits, among other initiatives. In this line, the "UA Informa" is a project towards the promotion of extension activities for the community, to promote the image of the University of Aveiro (UA) and enhance education for sustainability. The project is relevant to UA students, prospective students, and other visitors. In this context, a set of open educational resources was developed to be accessed through QR codes spread across the campus. This exploratory study analyses the contribution of a non-formal game-based university campus visit into two dimensions: a) promotion of the institution's image |
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