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Title:
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TRUST IN E-COMMERCE: CONCEPTUALIZATION AND OPERATIONALIZATION ISSUES |
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Author(s):
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Panagiota Papadopoulou , Drakoulis Martakos |
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ISBN:
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978-972-8924-66-9 |
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Editors:
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Piet Kommers, Pedro Isaías and Nian-Shing Chen |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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Trust, E-commerce, trusting beliefs, conceptualization, operationalization, empirical testing |
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Type:
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Reflection Paper |
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First Page:
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315 |
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Last Page:
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319 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Although online trust has been widely recognized as a multidimensional concept, empirical research that captures this
multidimensionality appears to be scarce and disjointed. This paper provides a critical review and analysis of empirical
studies examining trust under the notion of trusting beliefs. Three categories of empirical studies are identified and
analyzed with respect to how trust is treated at the conceptual and empirical level. Our findings indicate that research is
characterized by (a) a lack of consensus and clarity with respect to the dimensionality of trust in both its
conceptualization and measurement and (b) an inconsistency between the conceptual and empirical treatment of trust
dimensions. The paper illustrates these issues and provides suggestions on how these should be addressed. |
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