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Title:
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TO ANIMATE OR NOT: WEBSITE INTERFACE MICRO ANIMATION AND USER PERCEPTIONS |
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Author(s):
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Lydia Burge and Chyng-Yang Jang |
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ISBN:
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978-989-8704-71-9 |
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Editors:
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Paula Miranda and Pedro Isaías |
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Year:
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2025 |
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Edition:
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Single |
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Keywords:
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Website Interface Micro Animation, Interface Design, Website Design Quality |
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Type:
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Full Paper |
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First Page:
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189 |
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Last Page:
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196 |
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Language:
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English |
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Cover:
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Full Contents:
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Paper Abstract:
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Interface micro animations are increasingly used to enhance the user experience on websites. While the positive effects of
well-crafted static visual design on user perceptions are well-documented, there is limited research on how these
perceptions are influenced by the use of micro animations. This study adopts an experimental design to investigate the
impact of interface micro animations on users' perceptions of design quality and their trust in the organization behind the
website. Participants were randomly assigned to view one of two versions of an identical hypothetical nonprofit
organization website: one version included interface micro animations, while the other did not. An online questionnaire
assessed participants' perceptions of website design quality, the distraction caused by micro animations, and trust in the
organization. Regression analyses of data from 91 qualified participants revealed that the effect of interface micro
animations on perceived design quality was moderated by the perceived animation distraction. Additionally, perceived
design quality was found to be a significant predictor of trust in the organization. Implications for designers are
discussed. |
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