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Title:
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TIME AND ONLINE SHOPPING: EFFECTS OF POLYCHRONICITY ON PURCHASING BEHAVIOUR ON THE INTERNET |
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Author(s):
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Heejin Lee , Sangjo Oh , Joel Lim |
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ISBN:
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972-98947-8-7 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2004 |
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Edition:
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Single |
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Keywords:
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Time, polychronicity, online shopping, purchasing behaviour, electronic commerce. |
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Type:
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Oral Presentation - 30 minutes |
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First Page:
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28 |
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Last Page:
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35 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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It seems self-evident that Internet shopping relates to time; those who are time-starved and/or time-oriented tend to seek after convenience and therefore are more likely to buy online. This paper further investigates this taken-for-granted link by exploring one temporal trait and its relation to online shopping. Polychronic time use refers to doing several things at the same time. We suppose that those who have high scores in polychronicity are more likely to shop online than those with lower scores. This paper aims to investigate the relationship between polychronicity and the level of online shopping by using the Polychronic Attitude Index (PAI). The results suggest that the level of polychronicity, although not a motivating factor, correlates positively with the level of online shopping, measured by online shopping score (OSS), in certain product categories electronic, grocery and service items. This exploratory study can provide a different angle for marketing products online by tapping into a new way in which consumers see time. |
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