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Title:
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THE EMOTIONAL TECHNOLOGY OF TOMORROW: THE VISUAL AND TEXTUAL RHETORIC OF PROMOTING A UBIQUITOUS TECHNOLOGY SOCIETY IN KOREA |
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Author(s):
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Jukka Jouhki |
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ISBN:
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978-972-8924-63-8 |
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Editors:
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Yingcai Xiao and Eleonore ten Thij |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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Korea, ubiquitous computing, vision, rhetoric, future, emotional technology. |
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Type:
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Full Paper |
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First Page:
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173 |
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Last Page:
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180 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The purpose of this paper is to examine the visual and textual rhetoric used to promote the vision of a Korean ubiquitous
technology society by the Korean government and related industry. This vision is presented in the Ubiquitous Dream
Hall, an exhibition arranged by the Korean government and the information technology industry to showcase present and
future information technology applications. The vision is encapsulated in the online and printed brochure of the Ubiquitous
Dream Hall. The brochure could be regarded as a blueprint that includes the essential elements of the vision of the
ubiquitous society, and hence it offers a useful introduction to the rhetoric promoting, justifying and explaining the u-
Korea vision to Korean citizens and consumers. In this paper the visual and textual rhetoric of the brochure is described
and examined to highlight the core values and premises of Korean ubiquitous technologies in their unique sociocultural
context. In particular the relatively rarely used notion of technology producing emotional value will be discussed. This
paper is therefore not so much a theoretical analysis of ubiquitous technology as an attempt to encourage discussion and
inquiry into the sociocultural aspects of non-Western ubiquitous technology societies, aspects which have received relatively
little attention until now. |
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