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Title:
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THE EFFECT OF DELAY ON AN E-COMMERCE SITE |
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Author(s):
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Xristine Faulkner |
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ISBN:
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972-8924-02-X |
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Editors:
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Pedro Isaías and Miguel Baptista Nunes |
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Year:
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2005 |
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Edition:
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2 |
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Keywords:
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e-commerce, delay, shopping, internet, usability, user perception, acceptability. |
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Type:
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Short Paper |
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First Page:
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35 |
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Last Page:
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39 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper describes a survey carried out to investigate the effects of delay on user perception of an e-commerce site selling a small selection of gifts for on-line buying. 188 volunteer subjects took part in the survey with each volunteer seeing one of four versions of the same e-commerce site and then rating that version according to their opinions on a given set of criteria. There is some evidence from the survey to support the contention that although users of an e-commerce site may well be unaware of the effects of delay upon their own reactions, long and unnecessary introductions are counter productive and affect user perceptions as to overall usability, acceptability and effectiveness. These negative perceptions may well prevent potential buyers from finalising their transactions or returning to the site in the future. |
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