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Title:
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THE APPLICATION OF BLOCKCHAIN TECHNOLOGY IN
LOYALTY PROGRAMS |
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Author(s):
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Valerio Stallone, Anja Collenberg, Andreas Rüedlinger, Martin Wetzels and Michael Klaas |
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ISBN:
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978-989-8704-23-8 |
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Editors:
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Pedro Isaías |
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Year:
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2020 |
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Edition:
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Single |
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Keywords:
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Blockchain, Loyalty Programs, Acceptance |
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Type:
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Full |
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First Page:
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11 |
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Last Page:
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18 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This study investigated a digital app (loyalz), which enables users in Switzerland to collect, redeem, and share loyalty
points offered by multiple merchants. The question of particular interest in this context was whether a new service (Swiss
Loyalty Scheme), which will also enable the peer-to-peer (P2P) exchange of loyalty points between users, should be
based on Blockchain technology (BCT), and whether this technology meets both the app users' and the merchants'
requirements. A comparison of the different implementation possibilities of a BCT-based SLS solution with the
qualitative survey results and the conditions the surveyed merchants have for the SLS that can be derived from these
results shows that there is limited room for maneuver in the implementation or that due to this even the advantages of
BCT disappear. |
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