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Title:
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TECHNOLOGY TRANSFER AND SERVICES SCIENCES INNOVATION |
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Author(s):
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Alan Jones , Simon Scotchbrook |
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ISBN:
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978-972-8924-78-2 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2009 |
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Edition:
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2 |
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Keywords:
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Services Sciences policy, eCommerce, Internet services, Technology Transfer. |
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Type:
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Reflection Paper |
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First Page:
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261 |
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Last Page:
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264 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper takes a longitudinal look at one successful and one failed technology transfer, to investigate how successful Internet service innovations are achieved. Services Sciences is a new subject that is encouraging research into innovative services; Services Sciences asserts that there is a skills gap of people management and business management in the deployment of Internet services. This paper reflects on empirical evidence to test this assertion. The Actor-Network Theory is used to identify the roles of knowledge transfer agent and company. As the transfer progressed at a virtual reseller SME, the technology was deployed to create a call-centre to relieve pressure on the companys staff during a period of commercial uncertainty. However, as it progressed at a facilities management SME, the developed was isolated and starved of interaction with company processes, and failed. We conclude that successful innovation using new internet services demands hands-on, dynamic adaptation of the business model within the company. A reactive, administrative entrepreneur will fail. |
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