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Title:
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STRATEGIES AND MOTIVATIONS BEHIND ARTIFICIAL TRENDING TOPICS IN TWITTER |
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Author(s):
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Raquel Recuero, Ricardo Araujo |
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ISBN:
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978-989-8533-09-8 |
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Editors:
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Bebo White and Pedro Isaías |
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Year:
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2012 |
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Edition:
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Single |
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Keywords:
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Twitter, Trending Topics, Social Networks, Social Capital. |
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Type:
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Full Paper |
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First Page:
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355 |
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Last Page:
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362 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper presents several case studies on how groups cooperate to manipulate Twitters Trending Topics to their benefit, creating what we called Artificial Trending Topics. We show evidences that such topics are quite common and discuss some of the strategies used by these groups to reach their goals and their motivations to do so. We further discuss these different types of topics in the context of social capital. Finally, we show how the social networks behind artificial topics are quantitatively different from networks behind organic topics, paving a way for the automatic classification of each type. |
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