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Title:
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SOCIAL NETWORK SITES: INFORMATION DISCLOSURE, PERCEIVED VULNERABILITY, PRIVACY CONCERNS AND PERCEIVED BENEFITS |
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Author(s):
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Norsaremah Salleh, Ramlah Hussein, Norshidah Mohamed, Nor Shahriza Abdul Karim, Abdul Rahman Ahlan, Umar Aditiwarman |
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ISBN:
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978-972-8939-68-7 |
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Editors:
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Miguel Baptista Nunes, Pedro Isaías and Philip Powell |
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Year:
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2012 |
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Edition:
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Single |
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Keywords:
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Protection Motivation Theory, Information Disclosure Behaviour, SNS |
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Type:
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Short Paper |
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First Page:
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347 |
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Last Page:
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351 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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People have been using Social Network Sites (SNS) to communicate and make friends through online. Although SNS offer many benefits to the users, information privacy seemed to be overlooked. Based on the protection motivation theory, this study investigated the factors that might influence youth to disclose information about themselves on the SNS. Using university students as sample, we found that perceived vulnerability, benefits and self efficacy are significantly related to information disclosure. |
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