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Title:
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SOCIAL MEDIA READINESS IN SMALL BUSINESSES |
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Author(s):
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Geetha Abeysinghe, Aisha Yaquob Alsobhi |
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ISBN:
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978-972-8939-83-0 |
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Editors:
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Miguel Baptista Nunes, Pedro Isaías and Philip Powell |
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Year:
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2013 |
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Edition:
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Single |
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Keywords:
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Social Media readiness, Social Media adoption, Small Businesses, competitive advantage. |
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Type:
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Short Paper |
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First Page:
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267 |
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Last Page:
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272 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Information Technologies (IT) have helped businesses to look for new ways of competing. Social Media (SM) are considered as one of these technologies. There are ample examples in the literature about its effectiveness in business. Especially for small businesses (SMEs) SM have given an opportunity to create a global customer base in a cost effective manner which was not possible in other business model. The main aim of this research was to investigate how SMEs whose businesses are dependent on their networks can benefit from SM. Although there are many IT adoption models, only a very few focus on SM alone. According to our knowledge there is none which focuses on SM adoption by SMEs. This research aimed to come up with a suitable model which will help SMEs to evaluate their readiness in adopting SM. |
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