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Title:
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SO FAR AWAY, YET SO NEAR: SOCIAL CONNECTEDNESS OF TRAVELLERS ON SOCIAL NETWORKING SITES |
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Author(s):
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Linda S L Lai |
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ISBN:
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978-972-8924-66-9 |
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Editors:
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Piet Kommers, Pedro Isaías and Nian-Shing Chen |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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Traveller, Tourist, Social Network, Social Capital, Web 2.0, Decision Making |
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Type:
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Full Paper |
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First Page:
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48 |
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Last Page:
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54 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The decision-making process of travellers is not only functional, psychological but also social in nature. Such decisions
are largely influenced by group interactions and socialization, particularly when it comes to product/service/destination.
Notably, Web 2.0 communities adequately provide the social needs of travellers. It has the potential for social capital
building and could be utilized by participants to their advantage. For these participants, such utilization of social capital is
chiefly centred on knowledge transfer and decision support within the social network that they belong to. This paper was
made on the basis of participatory observations of social networking among travellers. This includes the aspects of
knowledge transfer, trust building, and decision support among the users of such network. Furthermore, the theory of
social capital has been well applied to these observations to better understand knowledge transfer and the required trust in
these transactions. |
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