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Title:
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SITE PERSONALIZATION PROCESS BASED ON NAVIGATIONAL BEHAVIOR AND FUZZY ONTOLOGY |
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Author(s):
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Juliano Z. Blanco , Antonio Francisco Do Prado |
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ISBN:
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978-972-8924-89-8 |
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Editors:
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Sandeep Krishnamurthy |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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Personalization Site, User Navigational Behavior, Fuzzy Ontology, Profiles, Content Adaptation. |
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Type:
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Full Paper |
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First Page:
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97 |
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Last Page:
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104 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This article presents a process that uses the implicit information from navigational behavior and fuzzy ontology for sites
personalization according to the preferences of the users. These preferences are organized into profiles and provide the
basis of the personalization process, aiming the improvement of the services for the users. In this process not only the
history of navigation and preferences detected or expressed by the user are considered for personalization but also the
types of devices and networks used for communication, and even the content presented. The process stands out for
directing the architecture of the site to provide personalized services. |
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