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Title:
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SEMIOTICS OF BRAZILIAN E-COMMERCE SIGNS |
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Author(s):
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Cayley Guimarães, Diego R. Antunes, Alice G. de Paula, Aléssio Miranda Jr |
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ISBN:
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978-972-8939-25-0 |
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Editors:
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Bebo White, Pedro Isaías and Diana Andone |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Semiotic Engineering. Sign Analysis, e-commerce, Communication ruptures. |
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Type:
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Reflection Paper |
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First Page:
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369 |
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Last Page:
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372 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Signs from Brazilian e-commerce sites were studied focusing on their intended meaning for the user to go about the operations to be executed to perform desired tasks. It is shown a low mapping between the intended function in the system and the desired goal from the user. A better understanding of the Theory of Sign Production and Semiotic Engineering Methods for sign re-design is recommended. |
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