Title:	RESPONSE TO SECURITY THREATS: APPRAISAL OF PROTECTION AND AVOIDANCE ACTIONS
Author(s):	Noushin Ashrafi, Jean-Pierre Kuilboer, One-Ki (Daniel) Lee
ISBN:	978-989-8533-54-8
Editors:	Piet Kommers and Guo Chao Peng
Year:	2016
Edition:	Single
Keywords:	Security Threat, SEM, PMT, HBM, EPPM
Type:	Short Paper
First Page:	251
Last Page:	254
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	At the age of Big Data, security and privacy issues are magnified and dealt differently from traditional tactics. However, the traditional security threats have become a source of constant fear and costly to individuals and organizations. Security experts have explored the intertwined role of technology and human behavior concerning security protection actions. This research offers an integrated model building on existing theories such as Protection Motivation Theory (PMT), Health Behavior Model (HBM), and Extended Parallel Processing Model (EPPM). We address the impact of the users’ awareness of security threats on their protective actions while taking into consideration the mediation influence of fear. We also examine moderation effects of intrinsic as well as extrinsic factors such as users’ perception of self-efficacy and the benefits and barriers of protective actions respectively. Structure Equation Modeling (SEM) is used to measure the proposed mediation and moderation effects. Our integrated theoretical model evolves around the assumption that security protection actions are formed by complex human behavior, rather than mere deployment of protective technology. The proposed model will be tested on data gathered from the US and Europe targeted population. This context-specific dimension will allow examination of cultural differences between US and Europe. Our results may shed light on the problem that despite advances in security protection technology, the deployment of such technologies is governed by human behavior and influenced by cultural background of the individuals.
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