Title:	RELATIONSHIP BETWEEN EDUCATIONAL LEVEL AND CUSTOMER ADOPTION IN INTERNET BANKING IN CURTIN MIRI COMMUNITY: CASE STUDY
Author(s):	Amin Saedi
ISBN:	978-972-8939-31-1
Editors:	Piet Kommers, Tomayess Issa and Pedro Isaías
Year:	2010
Edition:	Single
Keywords:	Internet banking, Educational level, Customer Adoption, Demographic factors
Type:	Short Paper
First Page:	282
Last Page:	286
Language:	English
Cover:
Full Contents:	click to dowload
Paper Abstract:	Customer adoption plays a significant role in sustainability of Internet banking. Concerning to the role of customer adoption in success of Internet banking, the researcher is inspired to focus on one of the demographic factors (customers’ education level) that affect the adoption of Internet banking in Curtin Miri Community (CMC). The main purpose of this paper is to find out if there is a significant relationship between educational level and customer adoption in Internet banking in CMC. Furthermore, the research question of study: Is there a significant relationship between educational level and customer adoption in Internet banking in CMC? A survey approach was adopted to collect data from students, academic and non-academic staff. Statistical tools (i.e. Frequency, and One-Way ANOVA) were used to analysis the survey outcomes. The result shows that respondents with high education level, had more positive attitude towards Internet banking in contrast with respondents with low education level. In addition, in all questions of scale except question1 (i.e. I feel using Internet banking is a good idea), the difference of adoption score between high education and low education were significant (P 0.0001). Moreover, the total adoption scores (F=38.61) based on education level were significant (P 0.0001). As such, that research’s results give a positive response to the research question as there is a significant relationship between education level and customer adoption of internet banking among the CMC.
	Go Back