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Title:
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REDEFINING TRAVELLER TYPES TO ENABLE BESPOKE TRAVEL INFORMATION SOLUTIONS |
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Author(s):
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Amanda Jane Haylett, Tom Cherretta, Gary Wills |
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ISBN:
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978-989-8533-32-6 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2015 |
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Edition:
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Single |
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Keywords:
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Travel Information Systems, Travel Information Management, Ubiquitous Computing (UBICOMP) |
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Type:
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Full Paper |
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First Page:
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151 |
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Last Page:
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159 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Current models that outline behavioural traits of travellers are failing to incorporate the fundamental factors that drive travellers information needs. Furthermore, service providers need to shift away from assuming that travellers have a detailed knowledge of their services. In recent years the pervasive nature of Ubiquitous Computing has attracted attention from transport service providers. It has the potential to improve pre and in-trip information provision whilst promoting take up of sustainable travel choices, particularly for unfamiliar or anxious travellers. The triangulation study described in this paper used city and county level data to develop a framework of key influences behind traveller needs and behaviours. These were identified as; time of journey planning; familiarity with available services; traveller preferences used to control uncertainty. These three areas affect not only the format and level of information required but also how travellers make decisions based on this information. The aim of this proposed framework therefore is to provide a vital foundation for future information provision strategies thereby enabling bespoke travel information solutions. |
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