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Title:
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@RE-ART. HOW TO MIX A VIRTUAL TOUR, ARCHIVING
AND A SOCIAL MEDIA STRATEGY ON THE WEB
TO INVOLVE A NEW PUBLIC AND BRING AWARENESS
TO THE MUSEUM AND THE EXHIBITION |
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Author(s):
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Dalia Gallico |
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ISBN:
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978-989-8704-30-6 |
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Editors:
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Piet Kommers and Mário Macedo |
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Year:
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2021 |
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Edition:
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Single |
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Keywords:
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Virtual Tour, Exhibition, Web, Social Media, Covid, Digital Archive |
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Type:
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Full |
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First Page:
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71 |
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Last Page:
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78 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The forced closure of cultural realities, dictated by the Coronavirus emergency, generated new needs for urgent solutions.
Italy has heavily suffered as everything has been interrupted: exhibitions, trade fairs and museums, between more or less
hard lockdowns and #iorestoacasa. From the spread of the virus, that thanks to vaccines sooner or later will begin to
wane, to the spread of beauty that will help us revive the world. This is the path to follow and Italy a generator of beauty
since ancient times, will have to be at the forefront of this mission. The reason is soon to be said. The aesthetic emotion
brings man closer: the first sensation we experience in front of something beautiful - whatever it is - is that of not being
alone. To encourage the meeting of beauty and people, many have done their utmost, let's think for example of the
campaigns #museichiusimuseiaperti, #laculturanonsiferma, #MuseumFromHome, so well organized as to successfully
substitute real life visits to museums and galleries, at least for the moment. Thanks to digital technology that allows
activities to be carried out in places of art and culture and the distribution of content by all the main cultural institutions
through social media. For the first time, the doors of the Web open wide and present to the public, through viewing
rooms and virtual exhibition spaces, shows of all kinds. Broadening the horizon, the same choice is made by art galleries
around the globe. Changing only the exhibition spaces, no longer physical but digital. Thanks to immersive 3D
technology, one can enjoy the sensations and atmospheres of traditional visits. Therefore, the cultural mission of
museums is not interrupted, rather it is strengthened and new projects are born exclusively for the Web that follow the
themes of the moment. The @Re-Art project fits into this scenario which aims to combine the dynamism of multimedia
and digital means of communication (webinar, podcast, social network, virtual tour, and exhibitions intended for the
Web) with the uniqueness of the carefully archived heritage from Milanese exhibitions of the past two decades. A way to
make them accessible, galvanize them and bring them into circulation, making them live again. |
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