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Title:
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RAISING THE VOICE: EXPLORING ANTECEDENTS OF
VOICE-ACTIVATED ASSISTANT USAGE INTENTION |
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Author(s):
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Maria Madlberger and Jacquelyn O'Neill |
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ISBN:
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978-989-8704-23-8 |
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Editors:
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Pedro Isaías |
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Year:
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2020 |
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Edition:
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Single |
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Keywords:
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Voice-Activated Assistants, Voice-Activated Technology, Usage Intention, Attitude |
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Type:
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Short |
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First Page:
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141 |
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Last Page:
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144 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Voice-activated assistants have become popular devices for a hands-free interaction with information systems. Despite a
growing body of research, comprehensive models on usage intention especially in a commercial context have been
under-researched. This research in progress explores antecedents of attitude and usage intention of voice-activated
assistants through multiple theoretical lenses, including the Technology Acceptance Model, the Unified Theory of
Acceptance and Use of Technology, Social Exchange Theory, and privacy concerns. The result is a conceptual
framework consisting of six propositions on the impact of perceived usefulness, perceived ease of use, social influence,
trust, and privacy concerns on attitude towards voice-activated assistants and their usage intention. |
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