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Title:
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PREFERENCES AND USES OF VIDEO CONTENT AND TECHNOLOGIES AMONG YOUNG PUPILS: A PILOT METHODOLOGICAL STUDY |
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Author(s):
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Enrico Nicolò, Bartolomeo Sapio |
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ISBN:
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978-989-8533-48-7 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2016 |
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Edition:
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Single |
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Keywords:
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Children, collective interviews, KidLab Media Research, multimedia content, primary school, qualitative and quantitative analysis, role playing, user behav |
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Type:
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Full Paper |
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First Page:
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131 |
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Last Page:
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138 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper presents a pilot field research on the user experience of very young students (6-7 years old) with video content accessed via different technological devices. Preferences, uses and practices by the pupils of the first two year classes of the primary school of a comprehensive institute (primary and lower secondary school) in Rome, Italy, have been investigated in the framework of the original methodology KidLab Media Research, an innovative approach for field studies on younger users. Taking into considerations the peculiar characteristics of very young audiences, ad hoc tools have been employed in the two classrooms: collective interviews, role playing, simplified questionnaires and yes/no cards. In this way, interaction has taken place with the pupils, their teachers and their parents and with the school psychologist. Both qualitative and quantitative results of this experimental test research on motivations and behaviours of these younger members of the population are shown. Due to the limited size of the considered sample, emphasis is given to the methodology followed, which encompasses the exploration of dynamics of adoption and use, attitudes and cultural patterns, user profiles, purchase intentions, consumptions, psychological and social ris |
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