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Title:
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PREFERENCE-AWARE UBIQUITOUS ADVERTISEMENT SCREEN |
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Author(s):
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Pekka Jäppinen , Jari Porras |
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ISBN:
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978-972-8924-49-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2007 |
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Edition:
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Single |
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Keywords:
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Advertisement, Ubiquitous, Pervasive, Personalization, Mobile preferences, Privacy |
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Type:
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Full Paper |
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First Page:
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99 |
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Last Page:
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105 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper presents a concept of an advertisement screen that is aware of the interests of the people in its proximity. The
awareness is accomplished by fetching the preference information from the mobile devices of the people nearby the
service. The information is used for deciding what kind of advertisement is shown on the screen at any given time. The
structure and operation of the system is described. Description and functionality of simple prototype is shown. The
performance of the system is evaluated based on simple prototype. Finally some enhancements along with future research
paths are suggested. |
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