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Title:
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PREFERENCE AND PURCHASE DECISION FOR THE JEWELRY PRODUCTS ON E-BUSINESS |
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Author(s):
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Kyong-hee Lee , Min-jeung Cho , Hyunhee Jung , Jin-young Son , Yae-nae Huh , Hong-in Cheng |
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ISBN:
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978-972-8924-78-2 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2009 |
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Edition:
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2 |
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Type:
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Poster/Demonstration |
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First Page:
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285 |
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Last Page:
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287 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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E-business market has been increased considerably fast and is expected will be continuously increased in the future. Ebusiness transaction size in Korea was five hundred sixteen trillion five fourteen billion Korean won in 2007 which was expanded by 24.9 percent comparing the previous year. The jewelry products are not, however, actively purchased online. In this study, EEG(electroencephalograph) was measured and survey was conducted to find the possibility of ebusiness for the jewelry products. Customers did not show different preference and purchase decision when the online pictorial image and real product were presented. Although the jewelry products give similar preference on the web or mortar market, elaborative web design is still required for successful e-business. |
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