|
Title:
|
PEER-TO-PEER MARKETING FOR CONTENT PRODUCTS - COMBINING DIGITAL RIGHTS MANAGEMENT AND MULTILEVEL MARKETING |
|
Author(s):
|
Pasi Tyrväinen , Jarmo Järvi , Eetu Luoma |
|
ISBN:
|
972-98947-8-7 |
|
Editors:
|
Nitya Karmakar and Pedro Isaías |
|
Year:
|
2004 |
|
Edition:
|
Single |
|
Keywords:
|
Peer-to-peer marketing, digital rights management, electronic commerce, multilevel marketing, channel separation model, delivery chain tracking. |
|
Type:
|
Oral Presentation - 30 minutes |
|
First Page:
|
167 |
|
Last Page:
|
174 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
Digital rights management (DRM) systems emphasising piracy protection in content distribution have not gained major momentum in mainstream content distribution markets e.g., in sales of music, movies, publications, and software. In this paper we present a peer-to-peer marketing approach for content products combining content protection using a DRM system with the multilevel marketing model. Ability to trace the three phases of life cycle of a digital license is required to track delivery chains of digital products, which in turn, is the key technical enabler for peer-to-peer marketing. |
|
|
|
|
|
|
