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Title:
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INVESTIGATING THE INFLUENTIAL FACTORS TOWARDS MOBILE SERVICES ADOPTION IN GREECE |
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Author(s):
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Theodora Zarmpou, Vaggelis Saprikis, Maro Vlachopoulou |
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ISBN:
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978-972-8939-24-3 |
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Editors:
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Sandeep Krishnamurthy, Gurmit Singh and Maggie McPherson |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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nnovativeness; trust; m-services; adoption intention; m-commerce |
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Type:
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Full Paper |
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First Page:
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69 |
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Last Page:
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76 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This study presents a conceptual framework that combines perceived ease of use, perceived usefulness, innovativeness and trust in order to examine their influence on the mobile services adoption intention in the Greek environment. A survey is conducted and the methodologies applied include factor analysis and stepwise regression analysis. The findings show that all the variables have a statistically significant effect on peoples adoption intention with the exception of trust. The implication of this work to both researchers and practitioners is discussed. |
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