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Title:
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HOW TO LAYOUT BROADCASTING SCREEN; EYE TRACKING EXPERIMENT OF SCREEN VECTOR POWER |
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Author(s):
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Mahnwoo Kwon , Jiyoun Lee , Yunjung Lee |
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ISBN:
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978-972-8924-78-2 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2009 |
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Edition:
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2 |
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Keywords:
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Eye tracking, screen vector, visual perception, screen layout |
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Type:
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Short Paper |
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First Page:
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155 |
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Last Page:
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160 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Measuring and evaluation of audiences attention are crucial process for scientific production of various content and
service. Vector power exists between objects in broadcasting scene is an alleged belief but has not been proved to be true
to broadcasting field. This study tried to test existence of screen vector power using eye tracker system. Especially this
experiment tested research questions about any positive correlation between screen vectors and viewers eye movements.
Four different groups exposed to four pictures representing 'independent vector', 'continuing vector', 'converging vector',
and 'diverging vector'. The results showed that screen vectors strongly induced viewer's eye to the vector object not only
by the locations, shapes, sizes and distance of visual stimuli, but also by the directivity of the visual stimuli. |
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