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Title:
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HOW ORGANIZATIONAL JUSTICE AFFECT LEADER-MEMBER EXCHANGE RELATIONSHIPS, GUILD IDENTIFICATION, GAME IDENTIFICATION, AND PURCHASE INTENTION IN MMORPGS |
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Author(s):
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Shih-Ju Wang, Chao-Hui Liu |
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ISBN:
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978-989-8533-41-8 |
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Editors:
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Piet Kommers and Guo Chao Peng |
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Year:
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2015 |
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Edition:
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Single |
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Keywords:
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Organizational Justice, LMX Relationships, Identification, Purchase Intention. |
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Type:
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Poster/Demonstration |
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First Page:
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241 |
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Last Page:
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243 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The current study extends research on social exchange theory and organizational justice to virtual customer organizations (guilds) in online setting. The authors propose a theoretical model and argue that organizational justice in massively multiplayer online role playing games (MMORPGS) will help foster guild leader-member exchange (LMX) relationships, enhance guild membersÂ’ identification toward their guilds and the MMORPGs, and subsequently increase guild membersÂ’ purchase intention of virtual items. The structural equation model was tested with a sample of 321 MMORPG players from Taiwan. Our results supported most predictions and provide new insights for both researchers and practitioners. |
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