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Title:
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HOW EMPATHIZING WITH PERSONA HELPS IN DESIGN THINKING: AN EXPERIMENTAL STUDY WITH NOVICE DESIGNERS |
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Author(s):
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Abhishek Dahiya and Jyoti Kumar |
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ISBN:
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978-989-8533-79-1 |
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Editors:
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Katherine Blashki and Yingcai Xiao |
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Year:
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2018 |
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Edition:
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Single |
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Keywords:
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User Centered Design, Persona, HCI Design, Design Thinking, Empathy in Design |
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Type:
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Full Paper |
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First Page:
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35 |
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Last Page:
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42 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Personas are widely used by HCI designers in design process. From defining target users to explicating user understanding, persona assists designers at various stages of design process of HCI systems. Design literature advocates the use of persona not only as a source of information about users but also as a tool to empathize. This paper reports observations from an experimental study done on novice designers on how empathizing with persona affected their design solutions. A total of 30 novice designers participated in this study. Participants were asked to design a graphical composition for persona. The data collected was analyzed through experts rating on design solutions on the basis of directness of illustration of persona information and verbal protocols. On the basis of direct illustration of persona information on design solutions it was observed that empathizing with persona helped designers to iterate more on design thinking. |
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