|
Title:
|
HOLISTIC APPROACH TO THE CONSUMPTION MOTIVATIONS ON THE WEB: STRUCTURAL ANALYSIS OF THEIR COMPOSITION AND ONLINE BEHAVIOURAL CONSEQUENCES |
|
Author(s):
|
Katarzyna Skowronek-duarte , Inma Rodríguez-ardura , Francisco J. Martínez-lópez |
|
ISBN:
|
978-972-8924-78-2 |
|
Editors:
|
Piet Kommers and Pedro Isaías |
|
Year:
|
2009 |
|
Edition:
|
2 |
|
Keywords:
|
Utilitarian/hedonic motivation; holistic perspective; SEM. |
|
Type:
|
Doctoral Paper |
|
First Page:
|
303 |
|
Last Page:
|
307 |
|
Language:
|
English |
|
Cover:
|
|
|
Full Contents:
|
click to dowload 
|
|
Paper Abstract:
|
This research project aims to analyze, theoretically and empirically, the consumers motivations in the Web. Based on a holistic approach, a conceptual model of consumption motivations developed by Martínez-López et al. (2006) forms the starting point of the project. As the paper of reference is purely theoretical, development and validation of measurement scales for consumption motivations on the Web represents the primary objective of this research. Second main objective consists of the empirical testing of the entire conceptual model. |
|
|
|
|
|
|
