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Title:
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GUIDELINES TO THE DEVELOPMENT OF AN E-COMMERCE PLATFORM FOR CUSTOMIZED GARMENTS |
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Author(s):
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L. Ribeiro , P. Duarte , R. Miguel |
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ISBN:
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978-972-8924-89-8 |
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Editors:
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Sandeep Krishnamurthy |
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Year:
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2009 |
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Edition:
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Single |
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Keywords:
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E-commerce, Mass Customization, Fashion design, Consumer behaviour |
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Type:
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Full Paper |
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First Page:
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113 |
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Last Page:
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122 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The world is changing and consumer behaviour with it. Todays consumers expect to buy high quality customized
products at low prices with fast delivery. This can be accomplished with Internet technology. Fashion design industry
should understand the desires of these new consumers and develop e-commerce solutions in order to give a better
response to the e-consumer needs and demand. Customization emerges as a form of cyber couture, the industry response
to consumer desire to personalize their style. This paper aims to present the theoretical basis for a consumer oriented ecommerce
platform, based on market research study. A web-based survey was conducted to understand online consumer
buyer behaviour for customized fashion products. The results reinforce previous findings on the willingness of consumers
to participate in the creation of personalized products and further extend literature knowledge on online consumer's
behaviour in the fashion market. The result is a set of guidelines for the development and implementation of an ecommerce
platform for customized fashion products. |
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