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Title:
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GUIDELINES FOR EXCELLENCE IN THE WEB SITES OF TOURIST DESTINATIONS: A STUDY OF THE REGIONAL TOURIST BOARDS IN THE ALPS1 |
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Author(s):
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Luisa Mich , Mariangela Franch , Pietro Marzani |
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ISBN:
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972-98947-5-2 |
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Editors:
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Pedro Isaías, Piet Kommers and Maggie McPherson |
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Year:
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2004 |
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Edition:
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1 |
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Keywords:
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Destination Management Organisations, Web sites, Regional Tourist Board, Alps, 7Loci meta-model . |
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Type:
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Full Paper |
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First Page:
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19 |
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Last Page:
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26 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Web sites have become increasingly important for tourist destinations for two reasons: first, Destination Management
Organizations (DMOs) can use their Web sites to support their strategies, and secondly, the number of vacation bookings
made online is growing and Internet is now a vital source of information when choosing a destination and organizing the
stay. Both during and after the holiday tourists visit Web sites to exchange information and experiences. These diverse
activities call for a high-quality Web site. To be competitive, tourist destinations must design and maintain a site that
reflects principles of excellence. With this in mind, in this paper we describe a three-step systemic approach to identify a
set of guidelines to (re)design the Web site of a tourist destination. To illustrate the approach, we refer to a project related
to the Regional Tourist Boards in the Alps. |
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