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Title:
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FACTORS AFFECTING STICKINESS IN VIRTUAL COMMUNITY |
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Author(s):
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Nasim Nahavandi , Taraneh Khoshoie |
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ISBN:
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978-972-8924-55-3 |
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Editors:
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Piet Kommers and Pedro Isaías |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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Virtual community, satisfaction, stickiness, IS continuous theory |
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Type:
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Full Paper |
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First Page:
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395 |
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Last Page:
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402 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The objective of this study is to explain the intention of virtual community usage continuance. A model explaining the
impact of different factors on the member retention in virtual community is developed based on the Bhattacherjee(2001)'s
continuance model. This study develops a three-dimensional scale to measure member's satisfaction with virtual
communities. The dimensions consist of members' satisfaction with member member interaction, organizer-member
interactions, and the community's site. Using a sample of 229 members of different virtual communities of interest this
study investigates the effect of each satisfaction dimension on member retention. The result shows that satisfaction with
member-member interactions, community's site and organizer-member interactions have positive effects on member
participation. The findings also reveal that perceived usefulness has positive impact on member retention. The
implications of the findings for theory and practice are discussed. |
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