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Title:      EXPOSURE OF YOUNG PEOPLE TO VIDEO CONTENT: A QUALITATIVE INVESTIGATION
Author(s):      Bartolomeo Sapio, Enrico Nicolò, Samuela Persia
ISBN:      978-972-8939-67-0
Editors:      Piet Kommers and Pedro Isaías
Year:      2012
Edition:      Single
Keywords:      Audiences, cultures, focus group, new media, protection of minors, user experience
Type:      Short Paper
First Page:      473
Last Page:      477
Language:      English
Cover:      cover          
Full Contents:      click to dowload Download
Paper Abstract:      The paper introduces a qualitative investigation to explore and analyse user experience of young people with video content in different forms, in the framework of KidLab Media Research, an innovative environment for field studies with younger generations. Key findings of a focus group in a lower secondary school classroom are introduced and commented. Finally, perspectives for future research are presented.
   

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