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Title:
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EXPLORING THE RELATIONSHIP BETWEEN IMPRESSION MANAGEMENT AND INTERPERSONAL ATTRACTION IN SOCIAL NETWORKING SITE |
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Author(s):
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Hueiju Yu, Pei-Shan Wei, Hsi-Peng Lu, Jen-Chuen Tzou |
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ISBN:
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978-972-8939-40-3 |
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Editors:
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Piet Kommers, Nik Bessis and Pedro Isaías |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Social networking sites, impression management, interpersonal attraction, avatar. |
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Type:
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Short Paper |
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First Page:
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213 |
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Last Page:
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216 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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As numerous social networking sites (SNSs) have successfully spread widely by the internet users over recent years, they have drawn close attention from the enterprises as well as the researchers. In order to be desirable in social networking, people tend to create favorable online impressions with biographic data, pictures, interests and thoughts, online landscapes, and avatars. This study presents an experiment investigating how SNS users do impression management through their online profiles. The results reveal that the avatars who have elaborate outfits, living in well-decorated apartments, and being described as extraverted will receive higher interpersonal attraction evaluations over those with introverted and plain ones. Several insights are also gained from open-end questionnaires on how SNS users perceive e-images through avatars. Implications for future research and applications are also discussed. |
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