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Title:
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EXPLORING THE FACTORS PREDICTING CONTINUANCE USE OF MOBILE MICRO-BLOGS |
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Author(s):
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Xiaoyu Xu |
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ISBN:
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978-972-8939-76-2 |
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Editors:
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Gunilla Bradley, Diane Whitehouse and Angela Lin |
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Year:
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2012 |
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Edition:
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Single |
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Keywords:
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Mobile micro-blogs, continuance usage, mobile service. |
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Type:
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Short Paper |
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First Page:
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86 |
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Last Page:
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90 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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3G mobile technology makes mobile services become one of the most promising markets. In China, micro-blogs gain its popularity among mobile services. The purpose of this study is to explore the factors that affect individualsÂ’ continuance usage of mobile micro-blog. The research model is developed by integrating multiple models and theories in prior IS continuance research in order to fit to the research context. Five constructs are included in the research model to explore continuance intention to use mobile micro-blog. After presenting the proposed research method, we conclude with a brief discussion of the contributions and limitations of the current study. |
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