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Title:
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EVALUATION OF WEB DESIGN STRATEGIES FROM A TECHNICAL VIEWPOINT. CASE STUDY: GREEK SITES |
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Author(s):
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Dimitrios Xanthidis , David Nicholas , Paris Argyrides |
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ISBN:
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972-8924-06-2 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2005 |
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Edition:
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Single |
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Keywords:
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Internet, evaluation template, Web sites, empirical study. |
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Type:
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Full Paper |
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First Page:
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93 |
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Last Page:
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100 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This is the second part of a broader study about eCommerce activity in Greece. A number of Greek companies web sites, all in the ASE (Athens Stock Exchange) from different sectors of the economy and different sizes were evaluated. The sites proved to meet the general standards related to user interface design, but failed when more advanced issues, namely customization, globalization, security and privacy were considered. The lack of adequate financial investment discussed in the first part - led to the production of attractive but not effective eCommerce solutions, which is most likely the reason behind the failure of the Greek eCommerce market to grow to measurable levels. |
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