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Title:
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ESTIMATION OF SOCIAL CAPITAL BASED ON USER
BEHAVIOR INFORMATION ON REGIONAL
ELECTRONIC COUPON |
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Author(s):
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Toshiomi Moriki, Hiroki Satoh, Hideyuki Maki and Norihisa Komoda |
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ISBN:
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978-989-8704-19-1 |
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Editors:
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Piet Kommers and Guo Chao Peng |
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Year:
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2020 |
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Edition:
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Single |
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Keywords:
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Electronic Currency, Electronic Coupon, Social Capital, Regional Vitalization, Street Bar Event |
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Type:
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Full |
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First Page:
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11 |
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Last Page:
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18 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The relationship between the usage information of electronic coupons at regional food and beverage events and the index
of the state of accumulation of the social capital of users is clarified. In order to vitalize the local economy, "Machi-Bars"
- street bar events are designed to invite local residents and commuters to visit multiple shops, to discover new shops that
they do not usually visit, and to attract potential customers. From the analysis of the usage data of such events, it is found
that the index indicating the degree of accumulation of social capital advocated by the OECD is related to the purchase
and the usage of the coupon tickets. By using this knowledge, the amount of the social capital can be estimated without
high costly questionnaires. |
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