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Title:
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ECOMMERCE TRUST BELIEFS & NATIONAL CULTURE |
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Author(s):
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Regina Connolly |
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ISBN:
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978-972-8939-36-6 |
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Editors:
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Gunilla Bradley, Diane Whitehouse and Gurmit Singh |
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Year:
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2011 |
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Edition:
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Single |
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Keywords:
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Trust, Electronic Commerce, National Culture. |
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Type:
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Full Paper |
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First Page:
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51 |
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Last Page:
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57 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper describes a study where a trust measurement instrument, previously validated n Hong Kong, is applied in both the United States and in Ireland counties that differ in terms of individualism, uncertainty avoidance, and power-distance. The results provide a refined understanding as to the influence of national culture on the generation on online consumers trust beliefs and thus make a valuable contribution to information systems and diffusion research. |
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