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Title:
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EASY_SURVEY: AN INTERNET SURVEY TOOL |
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Author(s):
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Begoña Alvarez , Gema Molpeceres , Teresa Alvarez |
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ISBN:
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972-98947-5-2 |
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Editors:
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Pedro Isaías, Piet Kommers and Maggie McPherson |
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Year:
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2004 |
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Edition:
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2 |
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Keywords:
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Survey methodology, web application, marketing research, database, data treatment. |
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Type:
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Short Paper |
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First Page:
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1059 |
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Last Page:
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1062 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This paper presents Easy_Survey, a tool for creating and answering surveys and panels via Internet. Although the area of
interest for the authors is Marketing and consumer behaviour when faced with promotions, the tool can be used for any
type of survey. The main objective of the tool presented in this paper is to create a web application that allows the
management of surveys and to analyze the polled answers. There are two modules: the administrative tool (new
questionnaires, users register,
) and the web application itself (where the surveys are answered). |
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